Your website is often the first point of contact for potential customers. Clients decide within the first 5 seconds whether they like your website/brand; so with such a fickle audience it’s important to make a good first impression.
When designing your website there are stages/considerations that you must be aware of to ensure your finished website is good looking and fit for purpose.
Web Design doesn’t always start on the Internet. You may wish to incorporate elements of marketing material such as brochures into your design – if you have them already made then be sure to include them when discussing the design of your website – a design that incorporates your brand enables your customers to associate to your business/products regardless of the medium.
You need to decide on a framework for your site. This approach, free of branding and content, can help decide how your visitors will navigate your site and access the information they require.
A very important part of the web design process is defining the scope. Deciding what is needed and, equally as important, what is not, could contribute to the success of your website. Adding a feature because a competitor has it, for example, is not a good enough reason. Each part of your website must add value and be justified. This approach may also determine what content you need for your website; of which you can prepare during the design and development of your website.
Nowadays there’s also a need to consider design for mobile devices – this may entail providing a minimilsed version of your website so customers can find information on the move or you may wish to have a different designs for different products (and therefore different markets) – tablet computers for example.
Further reading about Web Design
- How Clients can reduce the cost of their website
- 5 seconds to impress
- Web Design should not be driven by the fold